1. People Want to Come to Your Establishment
People love to go out on holidays or the night before a major holiday. It is a time to relax with friends and enjoy each other's company. It is your job as a business owner to draw that customer into your establishment. People have options, make your business the best option in the area. You can advertise and decorate for the event to make your bar or restaurant the go to place for all holidays.
2. Your patrons are more likely to stay longer and spend more money
What do people do when they are having a good time? They stay and have a good time longer. More importantly, they buy more drinks and get hungry. So throw a New Year's Eve or Night Before Christmas Eve Party this year and have your patrons partying late into the night.
3. The groups will be larger because they will invite their friends
Nobody like to party alone. A holiday event often attracts families that are all in town visiting or couples going out with a group of friends to celebrate the season. Do you know what that means for you? It means bigger tables, bigger checks, and bigger profits.
4. Your staff will be happier to work a holiday
There is nothing worse than having to work a holiday. But if there is a party going on your guests will be much happier coming in on that day. Get you servers some fun to wear holiday items to make their evening a little more enjoyable.
5. You can serve a seasonal menu
Let your chefs get a little creative, your guests will love it! Maybe you have regulars that have tried everything on the menu. If you mix it up a little they will be tempted to try something new. Do not forget the seasonal appetizers, desserts, and drinks. They are your add on items that will keep that check going up up up! Here are some great summer menu items for a 4th of July or Memorial day party.